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A SECOND LIFE                                                                                                             GAMECHANGER:



        FOR PLASTIC BOTTLES                                                                                                       RECYCLED COTTON












                                              PET PLASTIC BOTTLES
                                              The first step is to collect
                                              and wash the PET bottles


                                                                                             BOTTLE SCRAPS
                                                                                             Stripped of their
                                                                                             labels and caps, they
                                                                                             are crushed to pieces



                           FROM PET
                           TO FABRIC
                                                                                                                                                           By making products with recycled cotton, we use fewer
                        The collection of                                                                                                                environmental resources than those needed to grow cotton.
                           tomorrow.
                                                                                                                                                           Our recycled cotton is embedded with AWARE™ tracer
                          It takes about                                                                                                                        particles to ensure it is recycled cotton fibre.
                         33 PET bottles
                           to make a
                           backpack


                                                                                                                                             FREE-LABOUR                                                             20.000

                                                                                                                                                         COTTON                                                         LITER




                                                                                                                                   Switch to Slave Free Cotton. Pick brands                 According to WWF, it takes more than
                                                                                                                                   that don’t use slave-picked cotton.                      20.000 liters (5,283 gallons) of water to
                                                                                                                                                                                            produce just one kilogram (2.2 pounds) of
                                                                                                                                                                                            cotton, which roughly equals one T-shirt
        PRODUCTION                                                                                                                                                                          and a pair of jeans.
        Final product is made
        and a second
        AWARE™ scan and
        verification is made








                                        FABRIC                                                AWARE™ tracer
                                        Fabric is made from       YARNS                       particles are added
                                        the yarn with tracer      Spin yarn from the          to the recycled fibre
                                                                  genuine recycled            (unique fingerprint)
                                                                  feedstock embedded
                                                                  with AWARE™ tracer
                                                                  and verified with
                                                                  certification
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